The Free Holdings Group is home to a selection of premium brands spanning the loyalty, luxury, lifestyle, media, digital and charitable sectors.

David Johnstone, CEO of Free Holdings, formed the group in 2004 to house a series of businesses. Within Free Holdings the unique collaboration of brands are able to interact and support each other, staying true to the founder’s philosophy that unity is strength. Today the Free Holdings Group continues to grow and develop, reflecting the exciting and dynamic nature of all the brands within it.