Welcome to Free Holdings

Welcome to Free Holdings, home to a collection of premium brands and memberships within the luxury industry.

Please use the menu above, or scroll down to browse our portfolio.

About Free Holdings

The Free Holdings group is home to a selection of 10 premium brands spanning across the luxury, lifestyle, media, digital and charitable sectors. One of these brands, Loyalty, is an umbrella to 20 subsidiary loyalty programmes / platforms each offering thousands of unique privileges to a worldwide network of high net-worth clientèle.

History of Free Holdings

Lord Stanley Fink & David JohnstoneDavid Johnstone, CEO of Free Holdings, formed the group with Lord Stanley Fink in 2004. Within Free Holdings, the unique collaboration of premium brands are able to interact and support each other, staying true to the founder's philosophy that unity is strength.

Today the Free Holdings group continues to grow and develop, reflecting the exciting and dynamic nature of all the brands within it.

Premium Brands


The Global Party

The Global Party (theglobalparty.com) is the largest invite-only VIP charity event in the world. Twice a year, throughout the month of September and March, this awe-inspiring philanthropic event will span the globe in support of worthy causes, both large and small creating 'THE MOVEMENT'; where luxury supports philanthropy.

Pearl DME

Pearl Digital Media Entertainment (pearl-dme.com) is a production and computer animation company with a focus on the development of programming, TV series and specials. Working in association with distribution and production partners around the world we are able to offer our clients an extra level of service and bring fresh creativity to the table. 


Gravity (gravity-is.co.uk) is a global creative agency with a focus on brand development and, perhaps more importantly, the experience an end user has of that brand's product/service. Originating from a background in branding and digital design, Gravity focuses on a brand's purpose and meaning in the marketplace. Working with businesses across the globe, from innovative start-ups and SME's, to established world-renowned names, we work to build a creative and engaging story which delivers real, quantifiable results.


Palladium (palladiumpr.com) works across a broad spectrum of brand-sectors within the luxury industry, encompassing design, fashion, beauty, travel, restaurants, bars and premium venues. The combined skill-set of the Palladium team covers specialisms from across the communications spectrum and spans both traditional and digital PR.

Worldwide Exposure

Worldwide Exposure (worldwide-exposure.com) is a full service sponsorship agency producing and facilitating unique experiences of an exceptional standard with an emphasis on creativity and innovation. Specialising in high-perceived value activity, Worldwide Exposure helps brands and individuals reach their target market and operate successfully within the market place.


globalpr.net (globalpr.net) is an online press office providing an elegant solution to the promotional needs of businesses and individuals of all types. This digital platform for individuals, event agencies, media and PR agencies creates a simple and effective communication channel between brands, journalists and researchers around the world.

Pemberton & Milner

Pemberton & Milner (pembertonandmilner.com) is a leading bespoke LeatherSmiths. Combining a passion for refined British craftsmanship, and a contemporary understanding of traditional luxury leather goods, this brand excels in creating exceptional products.Collaborating with luxury brands, design agencies, luxury hotels & members clubs as well as the discerning individual.


Worldwide Careers (www.worldwide-careers.com) is an elegant online platform designed to connect the best candidates, to the most exciting companies, within the luxury lifestyle arena. Whether your expertise or interest lies within media, PR, events or charity; your dream job could be just a click away.


The Loyalty group consists of an impressive portfolio of premium luxury memberships and loyalty programmes, all of which were born through the unprecedented success of world-renowned brand, Key-2 Luxury. This group of 15+ memberships span all sectors of the luxury industry, from field sports to interior design, fashion to private dining. Through its global partners Loyalty delivers hundreds of unparalleled privileges to thousands of high net-worth members, all around the world.

Key-2 Luxury

Key-2 Luxury (key2luxury.com) is the ultimate luxury lifestyle membership, connecting thousands of high net-worth members to hundreds of luxury partners worldwide. Key-2 Luxury Partners' are within the sectors of travel, 5* hotels, restaurants, premium bars & nightclubs and luxury services. Key-2 Luxury establishes loyal relationships between its valued members and its global luxury partners by offering hundreds of exclusive privileges and personal contacts.

Champagne for Life

Champagne for Life (champagneforlife.com) is the sparkling luxury membership exclusively for influential women worldwide. This prestigious ladies-only membership offers guidance and recommendations to premium venues in cities and towns across the globe. It encourages loyal relationships to develop by entitling thousands of luxury ladies to sophisticated champagne privileges for life.


Syndicate (thesportingsyndicate.com) is the ultimate membership for those with a passion for shooting, hunting, racing or fishing. It meets the sporting interests of high net-worth individuals, with a love of the great outdoors. Whether purchasing a top-of-the line fishing rod, or day's shoot in the country, Syndicate is the perfect tool. This prestigious sporting membership introduces its members to the very best field sport establishments across the world, allowing loyal relationships to develop by providing personal contacts and unique privileges at each.


Wellbeing (global-wellbeing.com) is the luxurious membership for those with an interest in health, beauty and fitness. Wellbeing partners' encompass spas, gyms, beauty parlours as well as yoga and pilates studios, worldwide. This zen-like membership truly enriches its members' leisure time by directly introducing them to the best in the world and entitling them to unique privileges at each.


Interiors (worldwide-Interiors.com) is the ultimate membership for those who want to improve and create their live or work space. Interiors' partner with only the very best designers, furniture stores and purveyors of household goods and accessories, according its members with personal contacts and outstanding privileges when purchasing furnishings for their space. From tilling to fabric, furniture to painting, Interiors’ partner brands cover every design stage to make a house a home or a workplace a creative & productive environment.

Key-2 Luxury Properties

Key-2 Luxury Properties (key2luxuryproperties.com) is the premium luxury membership which connects high net-worth individuals directly to luxury realtor's across the globe, facilitating direct relationships between the two. By introducing only the most prestigious selection of luxurious holiday homes, estates and retreats to sell, or to let, Key-2 Luxury Properties ensures that it's members receive only the very best while benefiting from exclusive added value when they invest.


Suite (suiteprivileges.com) is the luxury membership for globe-trotting, high net-worth individuals to use when booking their luxury hotel suite, whether for a romantic weekend break, or an overnight business trip. Suite directly introduces its members to luxury partner hotels in exclusive locations everywhere, according them with unparalleled privileges from the moment they check-in.

Private Dining

Private Dining (theprivatediningroom.com) is the perfect membership for corporate or personal use. Members benefit from remarkable added value when they choose to reserve their private dining room, at any one of the partnering establishments. Private Dining guides its high net-worth members to the very best dining establishments around the world, allowing them to develop loyal relationships with each.


Cocktails4Life (cocktails4life.com) is the essential membership, to never leave home without. Members can enjoy their favourite cocktails at the finest bars and mixology venues all around the world, entitling them to one additional drink with their order. This is the perfect lifestyle accessory for those that love the mouthwatering flavours of an artfully mixed cocktail and want to benefit from guidance and personal contacts at the world's best bars.


Boutique (boutiqueprivileges.com) is the fashionable membership; an ideal accessory for high net-worth individuals who want to add to their wardrobe or purchase that perfect gift. Members can benefit from exceptional privileges, whether shopping for a cuff links, candles, or a perfectly tailored suit. Boutique connects its members to hundreds of boutiques across the globe, providing direct introductions and personal contacts, as well as wonderful added value with each and every purchase.

Pure Luxury

Pure Luxury Privileges (pureluxuryprivileges.com) is the free luxury loyalty membership which accords its members with unlimited access to thousands of exciting special offers. Members of this unique online community will also be able to enjoy the latest luxury news, reviews and insights from industry experts via Pure Luxury Magazine (pureluxurymagazine.com), its affiliated multimedia magazine. Read entertaining reports, reviews and articles from luxury lifestyle experts, focused on fashion, country sports, couture, VIP events & Arts.


V-I-P (global-v-i-p.com) is a luxury loyalty membership which accords thousands of high net-worth Members with outstanding Privileges at hundreds of luxury Partner venues worldwide. V-I-P Members benefit from red carpet treatment, a personal first name service and additional bottles of premium spirits or champagne delivered to their table, compliments of the house.

The Arts

The Arts (theartslegacy.com) is the luxury membership which connects discerning individuals, with an appreciation for creativity and culture, to beautiful art galleries, exhibitions and theatres around the globe. Members are accorded with access to shows and events, added value when purchasing beautiful works of art, as well as guidance, recommendations and personal contacts at the very best galleries, theatres and operas worldwide.


Coffee4Life (coffee4life.co.uk) is the essential membership for all the coffee-lovers of the world. This global membership complements and enriches the lives of individuals everywhere by connecting them to the purveyors of the finest quality coffee, entitling them to mouthwatering privileges, all around the world. Start your day with a good deed, by using our app, and ensuring the coffee shop of your choice donates their percentage to a very worthy cause.


Gastro-Pubs (gastro-pubs.com) is the essential membership for those who enjoy fresh, high-quality food created with locally sourced produce and a complementing selection of fine wines and real ale. A membership to Gastro-Pubs accords pub-loving individuals with privileges in hundreds of acclaimed establishments whether looking for a break in the country, or a wholesome meal, with a home cooked feel.

Mothers & Co.

Mothers & Co (mothersandco.com) is the perfect parental membership for Mothers, Fathers and their little treasures. Designed to complement and add value to daily family life, this luxury membership entitles thousands of Parents, all around the world, to exceptional privileges with the very best baby brands, child friendly hotels, children's fashion boutiques and childcare services.


Golf4Life (golf4life.in) is the ultimate membership for those who are passionate about this sport. High net-worth members all across the world are accorded with unique privileges when purchasing golf accessories or booking lessons, freeways and putting grounds. Golf4life facilitates direct introductions to its partners, establishing loyal partner/member relationships by providing guidance and personal contacts, worldwide.


Bacchus (thebacchusclub.com) is the essential membership for those with an interest in wine and spirits. Bacchus facilitates direct relationships between its members and partners who encompass the purveyors of premium wines and spirits, vineyards, wine cellars and wine clubs all around the world. Bacchus members are accorded with unique privileges when purchasing wholesale, accessories and experiences.


Premium (premium-gift-cards.com) is the membership for high net-worth individuals who wish to purchase gift cards at leading luxury establishments, whether as a corporate gift, a personal present or simply for themselves. Members can utilise Premium's database of prestigious partners and take advantage of hundreds of pre-agreed privileges when purchasing their gift card. From 5 star hotels to independent clothing boutiques, Premium guides its members to the very best.

Synergy Events

Synergy (synergy-events.net) Synergy Events is a members-only club which builds direct relationships between its members and global partners. True to its name this loyalty club works in synergy with the events industry, partnering with audio visual suppliers, caterers, dancers, musicians, venues and event production agencies while facilitating direct introductions to its high-net-worth members. Whether a product launch or a fashion show, an award ceremony or a charity fundraiser Synergy Events will guide its members to the relevant supplier or service and accord them with unique privileges with every purchase.

The Global Charity Trust

The Global Charity Trust was established by Trustees Lord Stanley Fink and David Johnstone, co-founders of the Free Holdings group. It embodies their shared philanthropic vision, forging a uniting theme which runs as an undercurrent through all of the luxury brands, within the Free Holdings group.

The Trust works by connecting charities to innovative projects and companies, in order to raise funds and awareness, across the world. From local projects, to worldwide endeavours, The Global Charity Trust provides direct support for a multitude of charitable causes. 

For full information visit/contact/follow us at: 



+44(0)20 3301 3993 


The Global Charity Trust is a CAF (Charities Aid Foundation), Registered charity number 268369


Successful candidates will be given the opportunity to work across our most renowned brands with duties covering PR, Marketing, Client Liasion, Business Development and Sales. 

Once the 4 month internship has finished there are opportunities for suitable individuals to become a full time member of the company. 

Remuneration: Travel expenses (within Zones 1&2) to our office in Fulham SW6 and lunch are provided.

Contact Us

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