Welcome to Free Holdings

Welcome to Free Holdings, home to a collection of premium brands and memberships within the luxury industry.

Please use the menu above, or scroll down to browse our portfolio.

About Free Holdings

The Free Holdings group is home to a selection of 10 premium brands spanning across the luxury, lifestyle, media, digital and charitable sectors. One of these brands, Loyalty, is an umbrella to 20 subsidiary loyalty programmes / platforms each offering thousands of unique privileges to a worldwide network of high net-worth clientèle.

History of Free Holdings

Lord Stanley Fink & David JohnstoneDavid Johnstone, CEO of Free Holdings, formed the group with Lord Stanley Fink in 2004. Within Free Holdings, the unique collaboration of premium brands are able to interact and support each other, staying true to the founder's philosophy that unity is strength.

Today the Free Holdings group continues to grow and develop, reflecting the exciting and dynamic nature of all the brands within it.

Premium Brands


The Global Party

The Global Party (theglobalparty.com) is the largest invite-only VIP charity event in the world. Twice a year, throughout the month of September and March, this awe-inspiring philanthropic event will span the globe in support of worthy causes, both large and small creating 'THE MOVEMENT'; where luxury supports philanthropy.

Pearl DME

Pearl Digital Media Entertainment (pearl-dme.com) is a production and computer animation company with a focus on the development of programming, TV series and specials. Working in association with distribution and production partners around the world we are able to offer our clients an extra level of service and bring fresh creativity to the table. 


Gravity (gravity-is.co.uk) is a global creative agency with a focus on brand development and, perhaps more importantly, the experience an end user has of that brand's product/service. Originating from a background in branding and digital design, Gravity focuses on a brand's purpose and meaning in the marketplace. Working with businesses across the globe, from innovative start-ups and SME's, to established world-renowned names, we work to build a creative and engaging story which delivers real, quantifiable results.


Palladium (palladiumpr.com) works across a broad spectrum of brand-sectors within the luxury industry, encompassing design, fashion, beauty, travel, restaurants, bars and premium venues. The combined skill-set of the Palladium team covers specialisms from across the communications spectrum and spans both traditional and digital PR.

Worldwide Exposure

Worldwide Exposure (worldwide-exposure.com) is a full service sponsorship agency producing and facilitating unique experiences of an exceptional standard with an emphasis on creativity and innovation. Specialising in high-perceived value activity, Worldwide Exposure helps brands and individuals reach their target market and operate successfully within the market place.


globalpr.net (globalpr.net) is an online press office providing an elegant solution to the promotional needs of businesses and individuals of all types. This digital platform for individuals, event agencies, media and PR agencies creates a simple and effective communication channel between brands, journalists and researchers around the world.

Pemberton & Milner

Pemberton & Milner (pembertonandmilner.com) is a leading bespoke LeatherSmiths. Combining a passion for refined British craftsmanship, and a contemporary understanding of traditional luxury leather goods, this brand excels in creating exceptional products.Collaborating with luxury brands, design agencies, luxury hotels & members clubs as well as the discerning individual.


Worldwide Careers (www.worldwide-careers.com) is an elegant online platform designed to connect the best candidates, to the most exciting companies, within the luxury lifestyle arena. Whether your expertise or interest lies within media, PR, events or charity; your dream job could be just a click away.


The Loyalty group consists of an impressive portfolio of premium luxury memberships and loyalty programmes, all of which were born through the unprecedented success of world-renowned brand, Key-2 Luxury. This group of 15+ memberships span all sectors of the luxury industry, from field sports to interior design, fashion to private dining. Through its global partners Loyalty delivers hundreds of unparalleled privileges to thousands of high net-worth members, all around the world.

The Arts

The Arts (theartslegacy.com) is the luxury membership which connects discerning individuals, with an appreciation for creativity and culture, to beautiful art galleries, exhibitions and theatres around the globe. Members are accorded with access to shows and events, added value when purchasing beautiful works of art, as well as guidance, recommendations and personal contacts at the very best galleries, theatres and operas worldwide.


Coffee4Life (coffee4life.co.uk) is the essential membership for all the coffee-lovers of the world. This global membership complements and enriches the lives of individuals everywhere by connecting them to the purveyors of the finest quality coffee, entitling them to mouthwatering privileges, all around the world. Start your day with a good deed, by using our app, and ensuring the coffee shop of your choice donates their percentage to a very worthy cause.


Gastro-Pubs (gastro-pubs.com) is the essential membership for those who enjoy fresh, high-quality food created with locally sourced produce and a complementing selection of fine wines and real ale. A membership to Gastro-Pubs accords pub-loving individuals with privileges in hundreds of acclaimed establishments whether looking for a break in the country, or a wholesome meal, with a home cooked feel.

Mothers & Co.

Mothers & Co (mothersandco.com) is the perfect parental membership for Mothers, Fathers and their little treasures. Designed to complement and add value to daily family life, this luxury membership entitles thousands of Parents, all around the world, to exceptional privileges with the very best baby brands, child friendly hotels, children's fashion boutiques and childcare services.


Golf4Life (golf4life.in) is the ultimate membership for those who are passionate about this sport. High net-worth members all across the world are accorded with unique privileges when purchasing golf accessories or booking lessons, freeways and putting grounds. Golf4life facilitates direct introductions to its partners, establishing loyal partner/member relationships by providing guidance and personal contacts, worldwide.


Bacchus (thebacchusclub.com) is the essential membership for those with an interest in wine and spirits. Bacchus facilitates direct relationships between its members and partners who encompass the purveyors of premium wines and spirits, vineyards, wine cellars and wine clubs all around the world. Bacchus members are accorded with unique privileges when purchasing wholesale, accessories and experiences.


Premium (premium-gift-cards.com) is the membership for high net-worth individuals who wish to purchase gift cards at leading luxury establishments, whether as a corporate gift, a personal present or simply for themselves. Members can utilise Premium's database of prestigious partners and take advantage of hundreds of pre-agreed privileges when purchasing their gift card. From 5 star hotels to independent clothing boutiques, Premium guides its members to the very best.


The Global Charity Trust

The Global Charity Trust was established by Trustees Lord Stanley Fink and David Johnstone, co-founders of the Free Holdings group. It embodies their shared philanthropic vision, forging a uniting theme which runs as an undercurrent through all of the luxury brands, within the Free Holdings group.

The Trust works by connecting charities to innovative projects and companies, in order to raise funds and awareness, across the world. From local projects, to worldwide endeavours, The Global Charity Trust provides direct support for a multitude of charitable causes. 

For full information visit/contact/follow us at: 



+44(0)20 3301 3993 


The Global Charity Trust is a CAF (Charities Aid Foundation), Registered charity number 268369


Successful candidates will be given the opportunity to work across our most renowned brands with duties covering PR, Marketing, Client Liasion, Business Development and Sales. 

Once the 4 month internship has finished there are opportunities for suitable individuals to become a full time member of the company. 

Remuneration: Travel expenses (within Zones 1&2) to our office in Fulham SW6 and lunch are provided.

Contact Us

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